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In Montreal, a local jewelry store has set its sights on making beautiful things, and doing them better. Since 2013, MYEL has been attracting customers looking for the perfect blend of high-end jewelry, inspired design and ethical materials. Always looking for sustainable solutions to industry issues, the jeweler can now boast of being the first in Quebec to offer a collection designed exclusively with Fairmined certified gold.
1. How it all started
MYEL's beginnings are almost anecdotal. Myriam Élie, the founder of what was to become the high-end jewelry brand, was in Germany for a year when she noticed that her jewelry had been stolen at the airport. With a creative soul fuelled by her art studies, the expatriate found enough material in her new neighborhood to make her own collection. Nothing luxurious, but jewelry that looks like her.
Back in Montreal, Myriam Élie continued her apprenticeship with experienced craftsmen. The fascinating and mysterious world of jewelry opened up to her. MYEL was born. Today, the world of jewelry still holds many secrets for the designer. She promises to uncover them, one by one.
The name MYEL was born from the contraction of my first name and my name, but also from the evocation of honey, this liquid and precious gold.
3. Multiple and shifting influences
Myriam Élie is eager to travel again. To meet the communities that extract the raw materials for MYEL jewelry, but also to find inspiration all around her. Because it is by rubbing shoulders with a host of worlds - fashion, music, the vibrant atmosphere of a foreign city, an exhibition, the contrasts of nature - that the designer creates the spark that guides her collections.
We aim to create pieces that are distinctive in design, but that stand the test of time and trends. Choosing quality, timeless jewelry is the most ecologically responsible thing we can do.
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The Fairmined Gold: gold to be proud of
MYEL is proud to be the first jewelry store in all Quebec to use Fairmined gold. But, do you know what Fairmined certification is and what it's for? Read this article to learn more about a gold we can be proud of.
